The importance of customer-oriented marketing has increased for companies in recent
decades. With the advent of one-customer strategies, especially in e-commerce, traditional …

In customer‐oriented systems, customer lifetime value (CLV) has been of significant
importance for academia and marketing practitioners, especially within the scope of …

The internet has had a significant impact on financial institutions by allowing customers to
access many bank services virtually thus creating a very competitive environment …

In today's dynamic business environment, companies have been strategically shifting
towards a customer-centric approach from their traditional product-centric focus. The main …

This master's dissertation addresses the challenge of building a Customer Lifetime Value
(CLV) framework based on behavioral data rather than relying solely on historical and …

The move towards a customer-centric approach to marketing, coupled with increasing
availability of customer transaction data, has led to an interest in customer valuation …

In marketing, Customer Lifetime Value (CLV) is a foreseeing of the net profit contributed to
the whole future relationship with a customer. CLV represents the total amount of money a …