Purpose To develop compelling augmented reality (AR) experiences, this paper aims to
examine AR value to physical fashion retail, defines the most effective form (eg app vs magic …

This study investigates how Augmented Reality (AR) beauty filters affect perception of the
motives and trustworthiness of a stranger in online social interaction. One-on-one Zoom …

Many AR applications require users to perceive, estimate and calibrate to the size of objects
presented in the scene. Distortions in size perception in AR could potentially influence the …

Organizations and brands have long since used stories to communicate and resonate with
their audiences. Nowadays, novel interactive media formats are used to enhance these …

Fashion retail has faced immense changes in the rapid development of e-Commerce. This
has created significant uncertainty for traditional shopping, and Covid-19 worsens this …

The fashion retail industry faces immense changes in the rapid growth in e-Commerce
recently, retailers worry about the future of traditional shopping. Augmented Reality (AR) and …