This study evaluates waiting experiences in a cancer treatment context. It examines the
effects of multiple servicescape dimensions, including the design, spatial layout and …

This study aims to investigate previous research on the co-creation of Green Service-scape
Destination (GSD) specifically concerning definitions, theories used, research themes …

Purpose In the mobile internet era, the path and mechanism of hospital patient-perceived
quality have been changed radically. The purpose of this study is to develop a scale that …

Purpose The purpose of this paper is to examine the hard and soft measures of service
quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the …

Purpose Emotions have been extensively studied in hedonic service sectors but not in
utilitarian service sectors. This study aims to address this gap by examining how hospitals' …

Purpose Based on the stimuli-organism-response model and relationship marketing theory,
the effect of different dimensions of Servicescape (Ambience, Cleanliness, Functionality …

Purpose Based on the stimuli-organism-response (SOR) model and relationship marketing
theory, the paper aims to examine whether servicescape influences trust, service credibility …

Purpose Drawing upon the stimulus-organism-response model, this study aims to explore
the impact of soft aspects of service quality on revisit intention through the mechanism of …

Purpose Drawing on trait activation theory, this study aims to develop a servicescape
assessment scale, MATSCAPE, specifically designed for Indian maternity hospitals to reflect …

The Covid-19 pandemic has had a significant impact on most of the sectors in the world.
This includes the higher education sector, which has been hit the hardest by the sharp …