The growing body of empirical studies examining the factors that motivate volunteer
participation in sporting events appears to be heterogeneous with notable inconsistencies …

This study explores the application of Single Necessary Condition Analysis (NCA) alongside
traditional regression-based techniques, such as Structural Equation Modeling (SEM), to …

The online fashion industry faces competent competition, while brand love has become the
key to winning a competitive advantage. Thus, brand love has become an interesting …

The aim of this study was to categorize and analyze the patterns of structural equation
modeling (SEM) used in research in the travel and tourism industry, published in the journal …

This study was intricately crafted to explore the decision-making processes of customers at
sustainable food truck venues. The study aimed to examine customers' pro-responsible …

Our theoretical framework was intricately crafted to illuminate the decision-making dynamics
of visitors in urban forest destinations. The primary objectives of this study were to scrutinize …

This study explores research streams in sport tourism management, synthesizing insights
from two complementary sources: the Journal of Travel and Tourism Marketing (JTTM) …

With a significant growth rate within the cruise business, not only do cruise lines need to
develop, but cruise ports must also accelerate development to support the growth of the …

This study aims to investigate 1) the role of social influence in shaping perceptions of
YouTube advertising, and 2) the prioritization of factors contributing to positive advertising …

Basketball spectator attendance varies depending on motivation and event quality,
particularly in South Africa. This study examines the event quality dimensions influencing …