The adoption of cutting-edge technologies to steer business activities during community
lockdown to contain the spread of the COVID-19 pandemic, even if involuntarily, provides …

Given the importance of content that integrates into consumers' daily lives, marketing
academics are becoming more interested in content marketing. Although academics have …

The emergence of the “entrepreneurial university model”(EUM), which supports university-
based commercialization and entrepreneurship, is almost universally praised. In this study …

Purpose The sustainable skills that informal manufacturers use in volatile times remain
poorly understood. This study explored the skills that the informal manufacturers used to …

Measuring idea generation and commercialization from a quantitative view provide an
understanding of biotechnology firms' growth. In this study, the impact of idea generation …

Understanding the antecedents of the success of entrepreneurial ventures requires
evaluating the effect of entrepreneurial education and the start-up success factors, which …

ABSTRACT A holistic approach to R&D products' evaluation for commercialization under
open innovations is developed. The approach is tested on the example of the device of the …

The study aimed to empirically assess the relationship between total factor productivity and
financial performance to enrich the ongoing discussion on the determinants of high-tech …

Purpose The study aims to identify a model of commercializing entrepreneurial ideas in
information and communication technology (ICT) knowledge-based companies …

Nanocomposites provide outstanding benefits and possibilities compared to traditional
composites but struggle to make it into the market due to the complexity and large number of …