This paper is purposely prepared to explore the significance of marketing intelligence in
primary marketing development, specifically with regard to SWOT analysis. It also aims to …

Abstract Service-sales ambidexterity has recently been presented as a modern type of
ambidexterity. Despite the huge prominence of ambidexterity's antecedents, literature has …

Purpose This study sets out to empirically investigate the effect of salesforce output control
on perceived job autonomy, customer-oriented selling behaviours and sales performance …

Purpose This study which is positioned in the ambit of control research investigates the
impact of ex ante contractual completeness on opportunistic behaviors and ex post …

Purpose This study aims to examine the effect of marketing agility of startup companies on
their new product creativity and new product performance while examining the moderating …

Purpose The study examines the effects of behavior-based and outcome-based control
systems on service-sales ambidexterity, role conflict, emotional exhaustion and job …

This study examines the effect of internal marketing (IM) on salespeople's in-role and out-of-
role behaviours and how these behaviours affect customer satisfaction and sales …

Purpose In hypercompetitive markets, retail brands should fuel their sales employees' to
responsively serve customers. In connection, the study aims to unpack the direct and …

Purpose This study aims to test the mediating effect of cross-selling behavior (CSB) on the
relationship between sales manager feedback (ie output and behavioral) and sales …

The present study investigates the effect of salespeople's individual sales capabilities on
selling behaviors and sales performance in door-to-door personal selling channels. The …