When Motivations Meet Affordances: News Consumption on Telegram
C Lou, EC Tandoc Jr, LX Hong, XY Pong… - Journalism …, 2021 - Taylor & Francis
Guided by the Uses and Gratifications approach and the concept of affordances, this study
sought to understand the phenomenon of news consumption on an emerging messaging …
sought to understand the phenomenon of news consumption on an emerging messaging …
Exploring a mobile phone user's attitude toward watching TV content on a mobile phone–uses and gratifications perspective
Purpose The purpose of this study is to examine factors affecting mobile phone users'
attitude toward watching TV content on a mobile device. Under the uses and gratifications …
attitude toward watching TV content on a mobile device. Under the uses and gratifications …
Using WeChat to Communicate with Chinese Exchange Students.
M Zhang - China Media Research, 2022 - search.ebscohost.com
WeChat is one of the most popular social media mobile apps in China and has become an
important means of online communication among Chinese both in China and abroad …
important means of online communication among Chinese both in China and abroad …
Exploring the Use of Social Media Among Theme Park Guests: A Uses and Gratification Theory Approach
WJ Henderson - 2024 - open.clemson.edu
Theme parks have provided billions of dollars to the local economies of tourist destinations
(Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared …
(Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared …
Social Media Marketing in China
B Li, BJ Ruihley - Routledge Handbook of Sport in China - taylorfrancis.com
Although traditional media such as television, magazine, and radio still remain viable
marketing outlets for sports businesses, emerging social media opportunities offer sports …
marketing outlets for sports businesses, emerging social media opportunities offer sports …