Purpose Metaverse technology is of interest to researchers and practitioners in tourism and
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …

Purpose Brand gestalt has emerged as a crucial concept in marketing and branding,
denoting the holistic perception and overall impression that consumers develop about a …

Purpose The aim of this study is to measure the mediating effect of emotional intelligence on
job satisfaction and firm performance of small business and to identify the critical success …

Tourist destinations with cultural heritage have arisen as a prominent issue in tourism
literature. Creating a positive image of the destination can influence tourists' satisfaction and …

Introduction Gastronomy tourism has become a phenomenal trend of the global tourism
industry in the 21st century. As the tourism industry and its related foodservice businesses …

Cultural heritage has benefited from virtual tourism in the post-epidemic era, but more
research is needed to understand how virtual tourism can contribute to cultural heritage's …

The study aimed to understand factors influencing customers' online shopping intentions.
This study used the technology acceptance model (TAM) and extended it, including social …

The significance and social potential of cultural heritage tourism have been acknowledged
worldwide, while less is known about the formation of tourists' place identity at cultural …

Tourism safety is essential for tourists and tourism practitioners. This study conducted a
bibliometric analysis using VOSviewer and CiteSpace for 2018 articles indexed on the Web …

Purpose The purpose of this study is to explore the factors influencing customers' revisit
intentions of green hotels after the COVID-19 pandemic. Design/methodology/approach The …