K Malhotra - IUP Journal of Brand Management, 2022 - search.proquest.com
India is no longer a small car market, but Indians are in love with Sport Utility Vehicles (SUVs). SUVs have been rapidly expanding in the global automobile industry due to their …
In this study, the crashworthiness analysis of filled and unfilled bumper beams in head-on collisions was carried out through finite element simulations. The beam design was based …
K Verma, K Malhotra - International Journal of Business …, 2023 - inderscienceonline.com
As the tremendous development in the field of consumer behaviour of SUV users in the automobile industry is going on, this study aims to conduct an extensive bibliometric …
N Choubey, V Patil, A Verma - Urban Mobility India, 2024 - Springer
There is an increasing tendency to buy bigger cars, especially SUVs, as a status quo symbol. Automobile companies observed an increased demand this year. This is likely to …