In the actual era, the human being has decided to go beyond his own intelligence, for a
better understanding of the world, and an easier life style, hence he created Artificial …

Аннотация В условиях современной экономики основой стратегии конкурентной
борьбы предприятия, делающего ставку на долгосрочные отношения с клиентами …

The main marketing goals are related to attracting new customers, maintaining long-term
relationships with current customers, and increasing the impact on customers. This can be …

The low number of studies on emotional branding/marketing communication and the lack of
unanimously agreed definitions of this new trend in marketing show that it is still in its …

Purpose: Our study aims to study people's emotional responses to human-like chatbots and
their impact on user satisfaction. We also explore whether human likeness is a crucial driver …

Zusammenfassung Der steigende Wettbewerbsdruck fordert Unternehmen, ihre
Markenführung an die Bedürfnisse der Konsumierenden anzupassen. Starke …

Eine Marke erweist sich als äußerst vielschichtiges Konstrukt, welches von Unternehmen
und Konsumenten generiert und mit Bedeutung angereichert wird. Die Marke gewinnt im …

Tra le opinioni sull'alimentazione che circolano oggi, si nota una tendenza a dividersi in due
“fazioni”: coloro che sono irremovibilmente legati alla tradizione di tecniche e materie prime …

В условиях современной экономики основой стратегии конкурентной борьбы
предприятия, делающего ставку на долгосрочные отношения с клиентами, становится …

-I have fully disclosed all assistance received from third parties during the process of writing
the thesis, including any significant advice from supervisors,-any contents taken from the …