Currently, there has been a tendency for companies to focus on the development of their
businesses following circular economy trends associated with sustainability. European …

The integration of the Internet of Things (IoT) and Distributed Computing Systems (DCS) is
transforming business models across industries. IoT devices allow immediate monitoring of …

This study is a comprehensive retrospective bibliometric and topic modelling analysis of
customer engagement within the metaverse. We carefully investigated a sample of 409 …

The metaverse has disrupted the traditional marketing practices and it has potential to
transform entire world of marketing activities with thrilling immersive experiences. This study …

Abstract Automated Machine Learning (AutoML) is revolutionizing how businesses utilize
data, but there seems to be a lack of clarity and a holistic view regarding all its advantages …

Business intelligence (BI) and data analytics are crucial tools that organizations can
leverage to improve their business operations, decision-making processes, and overall …

Generative AI, such as generative pre-trained transformer (GPT), has seen rapid
advancements in recent years, offering a wide range of applications, but it also presents …

This study examines the relationship between public self-consciousness and purchase
intention and the role of self-disclosure and avatar identification in the metaverse. We …

Metaverse tourism is an emerging concept that refers to the practice of exploring and
experiencing virtual worlds and digital environments. It offers a wide range of immersive …

The importance of ethics practiced by influencers must be considered. Influencers
significantly impact their audience and can shape public opinion, attitudes, and behaviors …