Power of SNS Authenticity on Company Reputation
JY Jo - Journal of digital convergence, 2015 - koreascience.kr
SNS is in the process of fast evolution as well. This study is about influence of authenticity
and interactivity among Facebook Fan Page users. Authenticity is something people form in …
and interactivity among Facebook Fan Page users. Authenticity is something people form in …
기업명성과SNS 진정성의영향력연구
조정열 - 디지털융복합연구, 2015 - dbpia.co.kr
본 연구는 최근 마케팅 활용가치가 높아지고 있는 SNS 페이스북 팬페이지의 효과에 대한
검증을 목표로 진행됐다. 특히 증가하는 위기발생가능성에 주목, SNS 페이스북 팬페이지 …
검증을 목표로 진행됐다. 특히 증가하는 위기발생가능성에 주목, SNS 페이스북 팬페이지 …
브랜드확장: 공유가치창출의효과: 공유가치창출의효과
나철희， 김준석， 박성용 - 마케팅연구, 2018 - dbpia.co.kr
Most previous research studies on brand extension show that the similarity between parent
brand and its product category of extension is the most important factor in deciding whether …
brand and its product category of extension is the most important factor in deciding whether …
[HTML][HTML] 광고유형, 브랜드전형성, 인지욕구가광고태도에미치는영향: 아웃도어의류브랜드를중심으로
정미연， 황선진 - Journal of the Korean Society of Costume, 2016 - kjournal.co.kr
The purpose of this study was to analyze the effects of comparative advertisement brand
typicality and need for recognition in outdoor apparel market. This study was created with a …
typicality and need for recognition in outdoor apparel market. This study was created with a …
The Effect of Advertisement Type, Brand Typicality and Need for Cognition on Attitude toward Advertisement Intention-Focused on Outdoor Apparel Brands
MY Jung, SJ Hwang - Journal of the Korean Society of Costume, 2016 - koreascience.kr
The purpose of this study was to analyze the effects of comparative advertisement brand
typicality and need for recognition in outdoor apparel market. This study was created with a …
typicality and need for recognition in outdoor apparel market. This study was created with a …