During the past two decades, service guarantees have received increased attention as a
means for service firms to attract and retain customers and gain a competitive edge in the …

The objective of this study was to analyze the effects of price and health consciousness on
medical tourism. Accordingly, we explore the utility of the theory of planned behavior for …

The study here is one of the first to consider how mobile payment and basket price
judgments affect shoppers' overall price image of retail stores (OSPI). The OSPI concept …

This study examines the relationships between corporate image, brand awareness, service
price, service quality, customer support services, and customer loyalty, and investigates the …

This study aims to understand the antecedents and consequences of consumer skepticism
with respect to cause-related marketing (CRM). The study examines the mediating and …

Purpose–The purpose of this paper is to understand what drives customers' behavioral
loyalty and explore the relationship between intentional and behavioral loyalty in the context …

Understanding the long-term price matching effects on CLV is important in evaluating the
effectiveness of these policies in stimulating customer retention. In industries with low brand …

This article investigates a set of individual characteristics that can explain whether and how
much a consumer engages in showrooming behavior. The authors conceptualized and …

Purpose–The purpose of this paper is to determine if various measures of loyalty
(satisfaction, continued patronage and share of wallet) converge or diverge. A related …

Although lowest price guarantees (LPGs) are common on airlines' official websites, a deeper
understanding of how customers evaluate these guarantees is lacking. This study examines …