A rapidly expanding body of entrepreneurship literature draws on signaling theory. Yet as
the field grows, common understanding of the theory's underlying constructs has become …

To enhance social media users' shopping experiences, social media platforms launched an
online shopping feature–the checkout button–allowing users to browse new products …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …

This research reviews challenges in building sustainable relationships between the parties
involved in the crowdfunding and crowdsourcing projects, which are running in extreme …

Launching crowdfunding campaigns for new products and ideas is popular, and quality
signals, such as endorsement and past success, can indicate the likelihood of the success of …

The use of crowdfunding as a funding method has increased considerably over the last
decade. However, competition for crowdfunding money is tough, and goal setting is critical …

This study focuses on the predictive power of online reviews on fundraising outcomes.
Based on when the review is posted, we divide these online reviews into antecedent …

This paper presents empirical evidence suggesting that financial literacy moderates the
inverted U-shaped relationship between the amount of qualitative business information …

As crowdfunding success relies heavily on designing campaigns that attempt to influence
potential backers within a fixed time frame, this study leverages signaling theory to explore …

Purpose Brand crowdfunding, launched through brands' social media platforms, can provide
a myriad of crowdfunding and branding benefits, such as strengthening brands' social …