El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los
menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza …

The exponential growth of videos on YouTube has attracted billions of viewers among which
the majority belongs to a young demographic. Malicious uploaders also find this platform as …

This article considers the growing influence of self-styled algorithmic “experts.” Experts build
valuable brands, accumulate notoriety, and piece together careers by selling theorizations of …

The Children's Advertising Review Unit's recent press releases involving child influencer
unboxing videos expressed concern that they did not appropriately disclose sponsorship …

Social robots are increasingly introduced into children's lives as educational and social
companions, yet little is known about how these products might best be introduced to their …

Introducción: Se estudian las prácticas de los menores influyentes en YouTube y la
presencia de marcas. Metodología: Estudio exploratorio basado en el análisis de contenido …

This paper analyzes emerging shifts in YouTube, advertising, and children's digital media
industries through a case study of Pocket Watch, a digital-first production and distribution …

This article contributes to research on children's participation on social media by analyzing
“toy unboxing” videos. Toy unboxing videos are a popular genre on the video-sharing …

Drawing on the uses and gratifications (U&G) perspective, this study examines consumers'
YouTube unboxing video-viewing motivations and their influence on purchase intent. The …

How well are adolescents prepared to competently cope with sponsored influencer content?
This article provides a systematic mapping of influencer-specific dispositional persuasion …