Building Consumer Purchase Decisions on Natura World Products Through Product Design, Packaging, and Innovation in Tangerang City

R Rizka, SA Immawati - INCOSHA, 2023 - proceeding.unikal.ac.id
The purpose of this study is to determine product design, packaging and innovation on
purchasing decisions for Natura World in Tangerang City. This research is a quantitative …

Increasing Tayo Bus Users Through Advertisement Attraction, Product Information and Price Discounts

E Elfayasri, SA Immawati - INCOSHA, 2023 - proceeding.unikal.ac.id
The purpose of this study is to analyze the increase in Tayo Bus users through advertising
attractiveness, product information and price discounts. This research is quantitative in …

[PDF][PDF] INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE …

B Nainggolan, R Syafrizal - pdfs.semanticscholar.org
This study aims to determine the effect of product quality, brand image and price on
purchasing decisions for iPhone HDC (Mobile Copy Draw) for STIE Bina Karya students …

HOW PRODUCT REVIEWS AND ADVERTISING AFFECT PURCHASING DECISIONS OF GENERATION Z IN BANDUNG CITY

R Makarim, TP Pratomo - The International Journal of Business Review … - ejournal.upi.edu
The increase in the number of internet users in the city of Bandung by 82.5% with the
number of users 2.1 million people, especially Generation Z who are very familiar with the …