People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

With increased concern for environmental and social issues, consumers and the apparel
industry have become more interested in the topic of sustainability. Numerous brands strive …

This chapter is conceptual in nature and focuses on more recent technological innovations
that have been implemented within the fashion industry, namely Augmented Reality (AR) …

Unlike brick-and-mortar stores where consumers can use all of their senses to examine a
product, online retailers must properly present products to shoppers via a computer …

This study aimed to perform a systematic literature review in order to identify the advances in
consumer behaviour research using neuromarketing. Therefore, the methodology proposed …

Purpose The purpose of this study is to examine the strategies that fast fashion retailers use
to position sustainability by applying the stimulus-organism-response model. Specifically …

Clothing fit is the most important consideration during the consumer's garment appraisal
process but is the primary reason for the extensive number of online returns generated in the …

Sustainable products and their marketing have played a crucial role in developing more
sustainable consumption patterns and solutions for socio-ecological problems. They have …