With the rapid advancement of AI technologies, organizations in the tourism and hospitality
sector are increasingly adopting AI-based applications to enhance HRM practices. The …

Intelligent technologies are widely implemented in different areas of modern society but
specific approaches should be applied in services. Basic relationships refer to supporting …

This research investigates the effect of artificial intelligence (AI) on organizational
sustainability (OS) and delves into how this relationship is mediated by various dimensions …

Artificial intelligence (AI) affects all aspects of a business, significantly contributing to
problem-solving and introducing new operational processes within companies. Interest in AI …

In the last 5 years, the availability of large audio datasets in African countries has opened
unlimited opportunities to build machine intelligence (MI) technologies that are closer to the …

The aim of this study is to contribute to the body of knowledge by identifying the
opportunities and potential challenges of artificial intelligence (AI) technologies in the …

This study investigates the perceptions of employees in the hotel industry of the Republic of
Serbia regarding the acceptance and importance of artificial intelligence (AI). Through a …

This study examines the impact of artificial intelligence (AI) on marketing innovation and
marketing performance. It also explores how marketing innovation affects marketing …

The tourism and hospitality industry is experiencing a significant digital shift, with the
incorporation of AI and other digital tools into talent management becoming increasingly …

This chapter investigates the impact of artificial intelligence (AI) on shaping the future of the
tourism industry. Given the advancements in AI technology, its transformative potential in …