The major focal point of the present research is to recognize the effect of sports celebrity ads
on the purchase intention of the buyers. Both high involvement products and low …

As Indian youths have more choices than ever before and purchase products that define
them, it becomes necessary for marketers and companies to explore youth behavioural …

Research on the increasing relevance and presence of celebrity endorsements, the
mechanisms by which celebrity endorsements impact the market, and the link between stock …

Brands ofen use celebrities to get impact, because they are seen by the public as credible
source of information about product or company. People aspire to the values and lifestyles of …

The paper examines respondent's attitude towards the use of advertisement elements
advertisement to attract a consumers to make purchase in order to contribute to the body of …

Celebrity endorsements are a popular business-to-consumer promotion strategy in the UK
as well as internationally. This is with good reason: they provide a very emotional approach …

The purpose of this study was to determine the persuasiveness of celebrity endorsements
on the purchase decisions of Rowan University students age 18-24, with specific regard to …

Fashion is regarded as a significant part of the economy, as the global fashion industry
revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa …

The purpose of this study was to understand the effects of endorsers on young adults'
attitudes towards a social marketing advertisement. A pre-test was implemented to select a …

The ultimate goal of any business organization is to be prosperous in today's increasingly
competitive and dynamic markets where the cost of acquiring new customers has been …