Introducing customers to new ideas lies at the heart of marketing, yet surprisingly little is
known about customers' state of inspiration within this domain. This article reviews prior …

Augmented Reality (AR) is a promising and growing field in marketing research and
practice. Very little is known if, how, and why AR-apps can impact consumers' perception …

According to recent research in augmented reality (AR) marketing, AR‐based product
presentations have the potential to create extraordinary shopping experiences across the …

In recent years, much social scientific scholarship in sport, exercise and health (SEH) has
repudiated (post) positivist research and has instead persuasively argued in favour of …

The new third edition of A Critical Introduction to Sport Psychology is the only textbook in the
field that provides a detailed overview of key theories, concepts and findings within the …

Although studies in psychology and marketing fields have examined inspiration theory,
relevant concepts and measurement tools are lacking for inspiration in the context of …

We examined transformational leadership behaviors are exhibited in an elite sport
environment. Semistructured interviews were conducted with 9 professional county cricket …

Customer inspiration is an emerging and promising topic in marketing literature, yet this
concept is still deserving of more attention from tourism scholars. This pioneer study aims at …

Research question According to past research, the effectiveness of athlete endorsements of
advertised products is low on average and strongly depends on the context. This article …

It has been found in many cases that consumers are prone to exhibit impulsive buying
behavior that is manifested as being immediate, emotional, and irresponsible especially …