Ubiquitous role of social networking in driving M-Commerce: evaluating the use of mobile phones for online shopping and payment in the context of trust
The article analyzes the role of driving m-commerce with social networking and therefore
provides insight into how the application of mobile apps influences customers' perceptions …
provides insight into how the application of mobile apps influences customers' perceptions …
Exploring determinants of consumers' platform usage in “double eleven” shopping carnival in China: Cognition and emotion from an integrated perspective
X Xu, L Wang, K Zhao - Sustainability, 2020 - mdpi.com
There is a great deal of interest concerning how e-commerce in China can be developed in
sustainable ways. Answering this question requires not only the strategic management at …
sustainable ways. Answering this question requires not only the strategic management at …
An integrated randomized pricing strategy for omni-channel retailing
J Wu, C Zhao, X Yan, L Wang - International Journal of Electronic …, 2020 - Taylor & Francis
Omni-channel supply chains provide customers with increased convenience to experience
products and gather price information. Having more information under omni-channel …
products and gather price information. Having more information under omni-channel …
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion
H Li, Y Peng - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose Empirical evidence indicates that cross-industry cooperation is a popular
promotional format in which retailers can engage in market resource sharing and exchange …
promotional format in which retailers can engage in market resource sharing and exchange …
Joint promotion of cross-market retailers: models and analysis
K Yan, G Hua, TCE Cheng, S Wang… - International Journal of …, 2022 - Taylor & Francis
To seek more business opportunities, cross-market retailers pursue horizontal joint
promotion (HJP) to promote their products together. It is important to determine the factors …
promotion (HJP) to promote their products together. It is important to determine the factors …
Universal point scheme with a platform and multiple retailers
This paper studies the universal point scheme with multiple retailers and a platform that
implements the points within a channel. First, we analysed the equilibriums of the channel …
implements the points within a channel. First, we analysed the equilibriums of the channel …
Investigating the effects of base and kinder and gentler push promotion strategies on manufacturer integration and distribution channel members
M Bashokouh, A Beigi Firoozi - Commercial Surveys, 2022 - barresybazargani.itsr.ir
The integration of food companies with their distribution channel members improves the
financial and market performance of both parties in a competitive environment. Push …
financial and market performance of both parties in a competitive environment. Push …
Explaining mental accounting with tax attitudes regarding smartening the tax system
SS Hosseini Rad, R Fallah, M Maranjuri… - … Journal of Nonlinear …, 2024 - ijnaa.semnan.ac.ir
This study aimed to explain mental accounting with tax attitudes in smartening the tax
system in 2022. This qualitative and survey study used the Delphi method to identify the …
system in 2022. This qualitative and survey study used the Delphi method to identify the …
[引用][C] EKSPLORASI PENELITIAN DIGITAL MARKETING PADA KOPERASI: SUATU STUDI PEMETAAN SISTEMATIS
A Chan, SJ Raharja - … : Jurnal Pemikiran Dan Penelitian Administrasi Bisnis …, 2023