The Partial Role of Marketing Dimensions in Attracting Females to Football Academies (Case Study: Female Football Academies in Kerman)

M Ghasemizsdeh Nugh, A Jaberi… - Sports Business …, 2022 - sbj.alzahra.ac.ir
Purpose: Because of the importance of attracting females to football academies and the
prosperity of academies in the sustainable development of female sport, the current study …

[PDF][PDF] Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools

R Sarlab, MR Khodadadi, R Asli - Sports Business Journal, 2022 - sbj.alzahra.ac.ir
Purpose: The general purpose of this study is to investigate the factors affecting the branding
of sports goods and its relationship with the purchase of sports goods in schools. Practical …

[PDF][PDF] Factors affecting formulation of word-of-mouth advertising among banking system customers: A study of customers of MelliBank Branches in Guilan Province

M Taleghani, A Taleghani - 2020 - researchgate.net
Given the changes that have recently occurred in the banking industry of Iran, including the
development of private banks, and since state-owned banks have joined the private sector …

[PDF][PDF] Sports Business Journal

R Sarlab, ND Arefi, M Seidler, F Zare - Journal homepage: https://sbj …, 2022 - academia.edu
Purpose: The purpose of this study was to investigate on the marketing mix model of the
Iranian football industry. Methodology: The present study is an applied and descriptive …

Barriers to relationship marketing in sport tourism (Case Study: Kermanshah Province)

M Saffari, A Elahi, E Moradi - Journal of Sport Management …, 2021 - msb.journals.umz.ac.ir
Introduction and Objective: There are various obstacles in implementing relationship
marketing in sports tourism. On this ground, this research aims to identify and prioritize the …

موانع بازاریابی رابطه مند در گردشگری ورزشی (مطالعه موردی: استان کرمانشاه)

صفاری, ‌مرجان, الهی, مرادی, ‌عرفان - پژوهشنامه مدیریت ورزشی و رفتار …, 2020‎ - noormags.ir
مقدمه و هدف: یکی از صنایعی که روند رو به رشدی در حوزه بازاریابی ورزشی به خود اختصاص داده
است گردشگری ورزشی است و یکی از رویکردهای نوین در عرصه بازاریابی، بازاریابی رابطه‌مند …

[PDF][PDF] The Relationship between CRM and Relationship Marketing Strategies with Customer Satisfaction

M Ranjbar, F Rezaei - Research Journal of Management Reviews …, 2017 - rjmrjournal.com
The main purpose of this study was to investigate the relationship between CRM and
relationship marketing strategies with customer satisfaction of Saderat bank of Gorgan …