Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

Understanding how consumers categorize a consumer good as eco-friendly is key to
facilitating consumers' purchasing of products with lower environmental footprints …

Augmented Reality (AR) is a promising and growing field in marketing research and
practice. Very little is known if, how, and why AR-apps can impact consumers' perception …

This study examines whether text characteristics in branded Facebook image posts
associate with consumer engagement and brand awareness. The examined text …

The amount of digital text available for analysis by consumer researchers has risen
dramatically. Consumer discussions on the internet, product reviews, and digital archives of …

Augmented Reality (AR) is an innovative concept that enriches consumers' perception of the
real world with virtual content. Prior research has shown that AR has the potential to inspire …

Augmented Reality (AR) is an emerging concept that impacts many disciplines, such as
business, marketing, tourism, gaming, human–computer interaction, and manufacturing …

In response to the dramatic increase in social media usage among the young generation,
the patterns of manufacturing and consumption have changed. Social media has altered the …

While there is an ample amount of consumer behavior research that recruits processing
fluency as an explanatory construct, the question how to best measure the fluency …

Answering recent calls for a new definition of advertising, we identify three dynamics—(new)
media and formats,(new)“consumer” behaviors, and extended effects of advertising—that …