We systematically review the literature on customer satisfaction, partitioning the literature
into three generations of thought and focus, with the most recent, third generation, heavily …

Reviews relational research in marketing and makes suggestions for its application
internationally. Issues relating to nature and role of relationships are highlighted …

Tax compliance represents a social dilemma in which the short-term self-interest to minimize
tax payments is at odds with the collective long-term interest to provide sufficient tax funds …

Strategic alliances have been recognized as arenas with potential for opportunistic behavior
by partners. Hence, a firm needs to have an adequate level of confidence in its partner's …

The resource-based view of the firm has not been systematically applied to strategic
alliances. By examining the role of firm resources in strategic alliances, we attempt, in this …

The instabilities of strategic alliances have been examined in the literature through a
number of theoretical approaches. Alliance instabilities refer to major changes or …

Since the publication of Williamson's Markets and Hierarchies, many empirical articles have
investigated the tenets of transaction cost theory. Using meta-analytic techniques, we …

Despite the importance of trust and commitment in relationship marketing, the scholarly
inquiry on the issue is rather impeded in several ways. Furthermore, when it comes to the …

Existing research on international partnerships focuses primarily on the ex ante structuring
of interorganizational relationships. This study departs from this research by taking a …

Value creation through alliances requires the simultaneous pursuit of partners with similar
characteristics on certain dimensions and different characteristics on other dimensions …