Ad avoidance in the digital context: A systematic literature review and research agenda
The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …
of both marketing practitioners and scholars. However, this growth has dramatically …
An updated overview of research published in sport marketing quarterly (2012 to 2022): A Tri-method approach
E Moradi - Sport Marketing Quarterly, 2023 - muse.jhu.edu
This article had two primary goals. The first goal was to update the previous study regarding
the content analysis of Sport Marketing Quarterly (SMQ) by Peetz and Reams (2011). The …
the content analysis of Sport Marketing Quarterly (SMQ) by Peetz and Reams (2011). The …
Factors determining the popularity of a sport event: in the case of international dance sport competitions
D Antonova - 2024 - vb.lsu.lt
Abstract [eng] The popularity of international dance sport competitions is influenced by a
variety of factors that contribute to their success and audience engagement. This thesis …
variety of factors that contribute to their success and audience engagement. This thesis …
OS EVENTOS DESPORTIVOS EO PERÍODO DA PANDEMIA COVID-19 EM PORTUGAL: DESAFIOS E CONSEQUÊNCIAS
JM Ribeiro Santos Fragoso - 2024 - comum.rcaap.pt
A realização de eventos desportivos em Portugal tem um papel preponderante na
sociedade portuguesa do ponto de vista económico e social. O presente estudo tem como …
sociedade portuguesa do ponto de vista económico e social. O presente estudo tem como …