THE IMPACT OF THE BRAND ON THE DECISION OF BUYING FOR THE CUSTOMERS OF RESITA.

MARKETING COMMUNICATION THROUGH SALES PROMOTION.

D TĂNASE, A TĂNASE - Analele Universitatii'Eftimie Murgu' …, 2016 - search.ebscohost.com
Occurred as a result of an increasingly fast economic-social evolution and as a response to
the new market challenges, sales promotion has affirmed itself lately as an original …
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THE ROLE OF PSYCHOLOGICAL FACTORS IN THE SHAPING OF CONSUMER BEHAVIOUR.

A TĂNASE, D TĂNASE - Analele Universitatii'Eftimie Murgu' …, 2016 - search.ebscohost.com
The totality of research instruments in the psychology field is used with success in the
research of consumer behaviour. Thus, the first currents of study in the psychological sphere …
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