Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of
artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite …

This study investigates how hedonic consumption experiences within a shopping mall
dynamically affect the mall's overall sales performance. Using weekly sales data of various …

Purpose This study seeks to examine the impact of mobile service experience on trust of
elderly consumers in their financial institution and assess whether age (55–64 years vs 65+ …

Purpose This study investigates the moderating role of complaint handling between
ideological incompatibility, symbolic incongruity, negative past experience and corporate …

Using repair services instead of new purchases creates local added value and contributes to
a circular economy. The main aim of this research was to characterize repair service …

Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …

Comfort carries many positive consequences, and a vital issue is how to stimulate it.
Because service personnel are direct service providers, which means they have a significant …

Purpose Managers use several touchpoints to provide a positive experience for customers
in an experience economy. Past studies ignored how the touchpoints complement one …

Purpose Discount grocery stores (DGSs) are attractive food supply chain (FSC) channels
because many cost-conscious Indians use them for monthly needs. Despite capacity, DGSs …

In the development of the Internet of Things, smart shopping carts present a digital
innovation that can realize cost‐cutting potential and improve the shopping experience. The …