A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Research background: The critical role of online games in e-commerce and the great
competition among providers to enhance market share has significantly increased the need …
competition among providers to enhance market share has significantly increased the need …
[PDF][PDF] Sustainable Advertising based Optimal Media Selection for Segmented Market
Promotion or advertising is an important form of marketing and an imperative phenomenon
from time immortal to gain success over the competitors. It is gradually changing to …
from time immortal to gain success over the competitors. It is gradually changing to …
Cost minimisation for television advertising schedules designed by media agencies
PY Chen - International Journal of Services Operations and …, 2018 - inderscienceonline.com
This study explored advertising schedule design from the perspective of media agencies.
The objective was to minimize the total cost of advertisements to be broadcast within a unit …
The objective was to minimize the total cost of advertisements to be broadcast within a unit …
[PDF][PDF] Faculty Details proforma for DU Web-site
C Profile - 2013 - xn--e2b2a0cj.xn--j2bsq2bc9f.xn …
4. Dinakaran, J., Chandra, A., Vikram, K., Chamoli, K., Tambat, S. & Rao, KS 2019.
Responses of soil carbon, nitrogen, microbial activity, bacterial community composition and …
Responses of soil carbon, nitrogen, microbial activity, bacterial community composition and …