This research analyses the influence of market orientation and competitive advantage on MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
D DAHMIRI, J JUNAIDI, J JOHANNES… - Business: Theory and …, 2024 - ceeol.com
This research analyses the influence of market orientation and competitive advantage on MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
MA Graciafernandy… - JIMFE (Jurnal Ilmiah …, 2024 - repository.usm.ac.id
Penelitian ini bertujuan untuk menguji pengaruh variabel inovasi produk, orientasi pasar, dan variabel mediasi keunggulan bersaing terhadap kinerja pemasaran dalam UMKM …
Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing …
One of Indonesia's economic development priorities is to develop MSMEs. A large number of MSMEs in Indonesia makes it essential to play their role and contribution as the most …
Ineffective international diversification strategies can potentially cause negative operational performance and return on investment (ROI). Business leaders are concerned with …
Ineffective international diversification strategies can potentially cause negative operational performance and return on investment (ROI). Business leaders are concerned with …
О Дюк, Н Даляк, С Коневич - Економіка та суспільство, 2024 - economyandsociety.in.ua
Анотація Метою статті є характеристика особливостей Digital-маркетингу на європейському ринку. Доведено, що Європа є домом для деяких з найрозвиненіших …
I Iskandar, Y Rianawati, NS Pradja… - Jurnal Entrepreneur …, 2024 - journal.uc.ac.id
This study aims to determine whether entrepreneurial motivation and competitive advantage mediate the influence of the business environment on entrepreneurial behavior. The method …