This paper is an empirical study aimed at investigating the effect of marketing
innovativeness, market sensing capabilities and customer relationship management on …

A plethora of studies indicate that brand equity is an intangible asset that played a vital role
in increasing overall performance and customer preferences. The next logical questions …

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in
Makassar City, when viewed from the perspective of the creative economy in the new …

The article analyses the influence of technological development of transport enterprises on
marketing strategies in the light of academic literature which highlights the importance of …

Consumer preference for green brands is driven by confidence in a company's pro-
environmental activities in emerging markets. Environmental claims and communication …

RESUMO O objetivo deste estudo é saber como as pequenas empresas em um país
emergente melhoram a eficácia dos ajustes estratégicos em relação a intensidade da …

Purpose A highly competitive business environment needs a creative strategy for long-term
survival and a competitive advantage in an uncertain market environment. This objective …

La presente investigación tiene como objetivo desarrollar estrategias de gestión comercial
innovadoras para la Asociación Artesanal Cuero y Afines de la parroquia Quisapincha …

Objetivo: Investigar em que medida um maior alinhamento entre estratégia de marketing e
estratégia de negócios produz um maior desempenho das empresas, levando-se em conta …

This study analyzes how small businesses in an emerging country improve performance
through strategic fit according to the intensity of market competition. It explores small …