With the growing awareness of environmental issues available across various media
platforms, consumers, particularly the younger generation, are more conscious of their …

Purpose This paper aims to examine the effect of face consciousness on purchase intention
of organic food, to test whether this relationship would be moderated by purchase situation …

Using the stimulus-organism-response framework and norm activation theory model, the
objective of this study is to gain insights into the effect of fear appeal due to stimuli …

Many individual differences affect consumers in the decision-making process (ie, what to
purchase; when to purchase). Face consciousness and public self-consciousness affect …

Understanding consumers' purchase behaviors is fundamental to the success of the dairy
industry. With its economic importance, the Chinese market is critical to dairy producers in …

Results Empirical support was found for the assumption that conspicuous consumption was
predicted by narcissistic rivalry. Although the direct impact of narcissistic admiration on …

Drawing insights from interpersonal relationship theory and relationship marketing theory,
this study investigates the impacts of “face” and relational benefits on farmers' repurchase …

Culture and gender differences in values associated with luxury consumption are
investigated. Two Western individualistic-oriented countries with mature luxury markets …

Introduction This study focuses on understanding the unique causes and mechanisms of
“Chinese-style lurking” on WeChat among university students, within a cultural context that …

The aging problem in China is increasingly severe. Improving the mobility of older people
and promoting healthy aging has become a critical challenge. In October 2020, China …