Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

Despite recognition of Entrepreneurial Marketing's (EM) growing global importance,
Entrepreneurial Marketing Education (EME) is relatively under-researched. Applying the …

Purpose The paper aims to explore how companies communicate their heritage by drawing
on heritage marketing and corporate communications literature and mapping the corporate …

Objective: This study aims to determine the role of social word of mouth in mediating the
influence of digital content marketing on visiting interests. Design/Methods/Approach: This …

With the start of the twenty-first century, we have become witnesses of continuous
technology-based innovations which have shaped the market, business operations as well …

A surprising and fascinating look at how Black culture has been leveraged by corporate
America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see …

Использование экосистемной бизнес-модели способно не только принести
существенные выигрыши компании, но и создать дополнительные риски, в том числе в …

This study draws on the Gender Schema Theory, Technology Acceptance Model (TAM),
Uses and Gratifications Theory (U&G), and Social Cognitive Theory (SCT) to explore how …

Objective: This study examines the relationship between customer experience and brand
loyalty mediated by brand credibility and trust. Design/Methods/Approach: Primary data was …

Objective: This study aims to examine the effect of brand positioning, brand image, and
perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods …