Impact of tea and coffee consumption on cognitive performance: an fNIRS and EDA study
Coffee and tea are two of the most popular beverages in the world and have been
consumed for more than a thousand years. They have become an integral part of the day for …
consumed for more than a thousand years. They have become an integral part of the day for …
Neuroergonomic assessment of hot beverage preparation and consumption: an EEG and EDA study
Neuroergonomics is an emerging field that investigates the human brain about behavioral
performance in natural environments and everyday settings. This study investigated the …
performance in natural environments and everyday settings. This study investigated the …
Unveiling the User Experience: A Synthesis of Cognitive Neuroscience Methods in Digital Product Design
A Borawska, A Mateja - Advances in Information Systems Development …, 2024 - Springer
In the competitive realm of consumer-driven markets, companies strive to meet rising
expectations by creating digital products that not only meet functional needs but also evoke …
expectations by creating digital products that not only meet functional needs but also evoke …
Understanding the Impact of Emotional Comments and Image on Resistance Intention and Participation: A Study of Taiwanese Consumers' Buying
Consumer resistance behavior is becoming increasingly prevalent in the age of social
media, and this study aims to investigate the influence of emotional comments on such …
media, and this study aims to investigate the influence of emotional comments on such …
Full Paper: Incorporating Cognitive Neuroscience Techniques to Enhance User Experience Research Practices
A Borawska, A Mateja - 2023 - aisel.aisnet.org
User Experience (UX) involves every interaction that customers have with products, and it
plays a crucial role in determining the success of a product in the market. While there are …
plays a crucial role in determining the success of a product in the market. While there are …
1. Babaç, E., Yüncü, HR: Determination of user experience on food business websites using neuromarketing techniques. TMS. 18 (3), 49-64 (2022)
E Sensors - aisel.aisnet.org
References 1. Babaç, E., Yüncü, HR: Determination of user experience on food business
websites using neuromarketing techniq Page 1 ISD2023 LISBON, PORTUGAL References …
websites using neuromarketing techniq Page 1 ISD2023 LISBON, PORTUGAL References …
[图书][B] Neural Assessment of Consumer Preferences for Food Products
A Sargent - 2020 - search.proquest.com
The application of neuroscience and neuroengineering methodologies to the study of
product marketing is a new research area at the intersection of neuromarketing …
product marketing is a new research area at the intersection of neuromarketing …