Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI's social role
Y Chen, H Wang, SR Hill, B Li - Journal of Business Research, 2024 - Elsevier
While artificial intelligence technology advances have enabled rapid changes in AI
generated content (AIGC) in advertising, little is known about consumer attitudes to AI …
generated content (AIGC) in advertising, little is known about consumer attitudes to AI …
Uncovering the dual influence processes for click-through intention in the mobile social platform: An elaboration likelihood model perspective
The burgeoning growth of mobile social platforms has gained the attention of advertisers,
and the way how to stimulate users' click-through intention in the virtual social community is …
and the way how to stimulate users' click-through intention in the virtual social community is …
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
NS Jayawardena, S Quach… - Asia Pacific Journal of …, 2024 - emerald.com
Purpose This study examined the differential effects of printed advertisements with luxury
and nonluxury brands on consumer brand attitude persuasion using a qualitative …
and nonluxury brands on consumer brand attitude persuasion using a qualitative …
Planning Facebook message strategy and creative appeal for effective ad engagement–an exploratory study
Purpose Studying the effect of social media advertising on consumer engagement, this study
analyzes the impact of shared-experience versus personal message strategies …
analyzes the impact of shared-experience versus personal message strategies …
Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing
<? show [AQ ID= GQ2 POS=-18pt]?><? show [AQ ID= GQ5 POS= 12pt]?> Hybrid retailing is
an emerging business model that melds traditional reselling with the newer platform …
an emerging business model that melds traditional reselling with the newer platform …
Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK
Following mixed-methods sequential design and drawing on the message-audience
congruence concept and homophily theory, across three studies in the UK, we examined the …
congruence concept and homophily theory, across three studies in the UK, we examined the …
The influence of television content on advertisement: a neurophysiological study
Emotional and cognitive reactions to the media context prove impactful on advertising
effectiveness. However, research on the topic remains lacking and with a profusion of mixed …
effectiveness. However, research on the topic remains lacking and with a profusion of mixed …
Effectiveness of digital rhetoric persuasion on GenZ consumer purchasing decisions
Purpose The study aims to analyze the effectiveness of digital rhetoric persuasion on GenZ
purchase decision. Digital rhetoric (DR) is an art of persuasion used in social media …
purchase decision. Digital rhetoric (DR) is an art of persuasion used in social media …
Social Media Content Multimodality and the Level of User Interactions from the Perspective of Facebook and Instagram
K Stepaniuk - Engineering Economics, 2024 - inzeko.ktu.lt
The article aimed to establish a simple methodology for examining the impact of message
modality on user interactions. Using communication theory and content analysis …
modality on user interactions. Using communication theory and content analysis …
“Senggol Bestie” as Media Promotion Among Muhammadiyah Universities
This paper aims to discuss the emergence of the phenomenon of mutual flexing carried out
by Muhammadiyah universities on TikTok social media. So far, every business entity that …
by Muhammadiyah universities on TikTok social media. So far, every business entity that …