Building a foundation of marketing theory requires developing effective ways to aggregate
research results. Meta-analyses that accumulate knowledge within a research domain is an …

For the past four decades, dozens of researchers have studied consumer price knowledge,
often with disagreements on the extent of consumer'ignorance about prices. While some of …

Market orientation has emerged as a significant antecedent of performance and is presumed
to contribute to long-term success. To investigate the impact of this predictor, a meta …

We modify the Salop (1979) model of price competition with differentiated products by
assuming that consumers are loss averse relative to a reference point given by their recent …

A household's decision to acquire price knowledge is endogenous in the demand for utility
services and may affect elasticities and consumption levels. A simultaneous equation model …

Low-socioeconomic-status (SES) consumers tend to be more price sensitive than their high-
SES counterparts. Nonetheless, various economic-related burdens, such as mobility costs …

This study examines how the introduction of a new and differing brand may significantly
impact similarity perceptions consumers have concerning existing brands. A total of 192 …

This research investigates how consumers form subjective judgments of what constitutes “a
good grocery assortment”. By conducting three exploratory focus groups and a field study …

Purpose The purpose of this paper is to gain insights into organic consumers' price
sensitivity by investigating price knowledge, willingness-to-pay and real purchase decision …

Price knowledge as a construct has been one of the top behavioral pricing themes in the last
four decades, especially in the Anglo‐American literature. In Germany, scientists have paid …