Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

Live streaming commerce has rapidly developed in recent years; however serious purchase
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

This study systematically reviews the current state of research on the impact of perceived
risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future …

Despite the rapid increase in online shopping, the literature is silent in terms of the
interrelationship between perceived risk factors, the marketing impacts, and their influence …

This study uses Hofstede's cultural dimensions theory to explain variance in consumer trust
in e-commerce. We model trust as a combination of a consumer's disposition to trust and …

Unlocking the power of information technologies has become a core driver of business
transformation and growth, particularly Internet-enabled technologies. It is a recognizable …

The development of social networking sites (SNSs) has given rise to a new e-commerce
paradigm called social commerce (s-commerce). S-commerce is a subset of e-commerce …

Motivated by the lack of knowledge of what factors deterring Internet users from adopting the
Internet shopping in developing cultures, this investigation is therefore intended to underline …

Purpose In the digital era, business-to-business (B2B) salespersons are encouraged to
communicate with buyers on social media platforms and shape customer loyalty. However …