This study aims to examine the effects of product attributes during the prototype stage on
customer satisfaction and intention to buy. The new product examined was cookies enriched …

This study aims to examine the effects of product attributes during the prototype stage on
customer satisfaction and intention to buy. The new product examined was cookies enriched …

Purpose Advances have been made in the provision of nutritional and ingredient information
on packaged food, however, there is a need to translate this to eating out reflecting …

From the perspective of Indonesian consumers, this study aimed to test the mediating effect
of self-congruity in the influence of country image, corporate image, and brand image of …

Drawing upon the Optimum stimulation level theory and the Theory of planned behaviour,
the papers aims to examine the influence of perceived value, peer influence, flavour variety …

Competition is now very tight and is a big consideration for companies, especially in
Indonesia. In the face of competition, companies no longer focus on physical market …

Ekuitas merek yang tinggi menjadi kekuatan perusahaan untuk tetap berada pada
persaingan pasar. Peningkatan ekuitas merek menjadi salah satu strategi perusahaan yang …

This study investigates brand equity dimensions and customer retention of the Nigerian
telecommunications industry. Cross-sectional research design was adopted to survey 368 …

Consumer behavior in banking, driven by evolving technology and needs, requires banks to
comprehend factors influencing saving tendencies. Marketing communication wields …

The research scope is primarily focused on foreign medical tourists, who travel outside of
their home country to receive medical treatments in Thailand hospitals. The 400 …