Boş zamanların artması, iletişim ve ulaşım imkânlarının gelişmesi ve ekonomik imkânların
elverişli hale gelmesi sonucunda her geçen yıl daha fazla insan seyahat edebilir hale …

Özet Bu çalışma, bir şehrin pazarlanması ve marka değeri kazanması çabalarına yerel
sağlık kuruluşlarının katkısını ortaya koymaya çalışmaktadır. Bu bağlamda 2002 yılında ilk …

Küreselleşmenin etkisiyle her alanda kıyasıya bir rekabetin yaşandığı modern dünya,
kentlerin markalaşmasını da adeta zorunlu kılmaktadır. Kentleri diğerlerinden farklılaştıran …

Cities compete for limited resources and face various challenges. Changing conditions have
increased awareness and interest in city marketing. However, in order to achieve a …

The present study explores the branding of the historic city of Athens in the current period of
crisis, through a semiotic analysis of the advertising campaign for its promotion of tourism …

Αντικείμενο που πραγματεύεται η παρούσα εργασία είναι η ανάλυση του θεωρητικού
υπόβαθρου του στρατηγικού σχεδιασμού του place branding, καθώς και πως μπορεί να …

City branding is a relatively new topic gaining extreme interest and a promising and practical
field of marketing. Due to global competition, even more regions and cities around the world …

The birth of the seventh art and the first metropolis are two events that occurred
simultaneously as they are both products of modernity. The films created immediately after …

Each territory evokes different images for stakeholders that are linked with it. When these
images are managed in a conscious manner by the States, one can speak of territorial …

City branding is a relatively new topic gaining extreme interest and a promising and practical
field of marketing. Due to global competition, even more regions and cities around the world …