Narrative is the basic mode of human interaction and a fundamental way of acquiring
knowledge. In the rapidly growing field of health communication, narrative approaches are …

In this paper, we conducted a meta-analysis of published studies on the effects of
entertainment education (EE) on health communication. A search of databases identified 22 …

The Intervention Mapping bible, updated with new theory, trends, and cases Planning
Health Promotion Programs is the" bible" of the field, guiding students and practitioners …

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the
history and development of entertainment-education. This approach to communication is the …

It is fifty years since Wiebe suggested that generic marketing principles could tackle health
and welfare problems and thirty since Kotler christened this “social marketing.” The future of …

Title. School‐based drama interventions in health promotion for children andadolescents:
systematic review. Aim. The paper is a report of a review of the literature on the effects of …

We began our examination of the entertainment-education literature with the assumption
that it would be similar in terms of its treatment of theory to other health communication …

This paper draws on two reception studies. One focuses on an American medical drama
which respondents perceived as entertainment but also as a reliable source of information …

In his famous lecture “The Two Cultures”(1959), CP Snow identified an unbridgeable gap
between two hostile branches of knowledge: the (natural) sciences and the humanities. The …

An effective vehicle to change behaviors is entertainment education. To demonstrate
entertainment education effects, researchers must first indicate that participants have been …