Eco-design packaging is viewed as a packaging innovation strategy for greater eco-
efficiency through incorporating environmental and/or social concerns into its life cycle …

This paper assesses the societal benefit of transformative consumer research (TCR) through
a descriptive review of articles published in the special issues associated with the TCR …

Race is integral to the functioning and ideological underpinnings of marketplace actions yet
remains undertheorized in marketing. To understand and transform the insidious ways in …

We investigated how anti-consumption lifestyles and materialism correlate with personal
debt and account balances. The data collection was conducted in partnership with a …

The marketing mix encompasses the 4Ps used to design tangible offerings and 7Ps for
service design. The 4Ps and & 7Ps constitute an integral part of the company's marketing …

Purpose This paper aims to explore the nature and degree to which marketing affects
consumption behavior of bottom of the pyramid (BOP) population. The objective of the study …

Transformative consumer researchers seek to enhance consumer well-being by tackling
some of the more difficult and intractable social problems and getting the results into the …

Purpose The characteristics of the Internet of Things (IoT) are such that traditional models of
trust developed within interpersonal, organizational, virtual and information systems contexts …

Prior research indicated that resistance to consumption contributes to the achievement of
sustainable development goals and is associated with higher well-being. We investigate …

The third biennial Transformative Consumer Research Conference at Baylor University in
June 2011 encouraged consumer researchers from around the world to address some of the …