The existing body of research knowledge on brand management has been predominantly
derived from business-to-consumer markets, particularly fast moving consumer goods and …

This article is about ongoing efforts to come to grips with the question: Does relationship
marketing pay? The question is discussed under the umbrella concept return on …

This article presents a review of the existing literature on value in business markets, from the
perspective of both business marketing and purchasing and supply management, in three …

This paper provides an overview of the implications for strategizing offered by an industrial
network perspective and a comparison of this view with strategic management thinking. We …

The creation of value is admittedly a critical task for marketers regardless of industry. This
paper focuses on a type of value that has traditionally been perceived as irrelevant to …

Sustainable competitive advantage is not possible in knowledge-based competition without
continuous innovation. Innovations, by nature, emerge in social interaction in which diverse …

This conceptual article focuses on the management of strategic business networks.
Networks are seen to offer firms collective benefits beyond those of a single firm or market …

This paper addresses the issue through what kind of competences companies are
producing value for their business customers. First, a value typology, clarifying the complex …

This paper investigates the effects of brand misconduct on a consumer–brand relationship.
Brand misconduct describes a brand's behavior that disappoints consumers' expectations of …

Social media (SM) constitutes a valuable source of market intelligence, characterised by
great ease and efficiency of interactions between networked partners, and by facilitation of …