Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Abstract Research on Chief Marketing Officers (CMOs) has flourished in the last two
decades. Nevertheless, despite significant interest among marketing academics and …

Purpose This methodological paper demonstrates how service firms can use digital
technologies to quantify and predict customer evaluations of their interactions with the firm …

Purpose As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-
ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while …

This study discusses some of the latest trends in business marketing governance in the era
of Automation by emphasizing what is happening in business today compared to the past …

Purpose This paper aims to examine the presence of an executive with customer experience
(ECE) in a supplier firm's top management team (TMT). The role of ECE presence remains …

The study is devoted to the consideration of AI in marketing theory and marketing practice.
The relevance of this work can be explained not only by the growing investment in the …

This research builds upon the analysis of curriculum vitae (CV) through text mining
techniques, including natural language processing (NLP), to evince digital and creative KSC …

Il marketing per una società migliore La collana pubblica contributi originali frutto della
riflessione e del confronto della ricerca accademica con il mondo delle imprese e delle …

Artificial Intelligence (AI) is often considered as one of the most promising and disruptive
innovation of our times. Despite its rapid development, there is still a high level of uncertainty …