Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic
discourse. This is despite ongoing contests over definitions and the lack of a clear …

The concept of acculturation has been based on the assumption of an adaptation process,
whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host …

Ideology plays a central role in consumer decisions, actions, and practices. While there have
been numerous studies of ideological formations in specific consumption contexts, an …

When confronted with racial stigma, how do people manage it? What specific arrangements
of objects and tactics do they mobilize to make everyday life more tolerable (if not more …

Welcome to the second edition of Consumer Culture Theory (CCT). This book invites you to
a fascinating world of research and reflection on the “what?”“when?”“where?” and “how?” of …

Prior consumer research has investigated the consumer behavior, identity work, and
sources of ethnic group conflict among various immigrants and indigenes. However, by …

Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a
tension between the ethnic consumer subject, who views the consumption of cultural …

How do historically stigmatized social groups consume strategically when they have
achieved greater recognition, status, and respectability in society? Based on a seven-year …

How do researchers studying the cultural aspects of consumption theorize change? We
propose four analytical workbench modes of process theorization in combination with nine …

The original motivation for writing this text was the feeling that brand management textbooks
had rarely kept up with advances in academic brand research and practice. Those that …