The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …

The past decade has witnessed a rapid increase in the use of Social Networking Sites
(SNSs) in health communication campaigns seeking to achieve an ambitious range of …

From selfies and memes to hashtags and parodies, social media are used for mundane and
personal expressions of political commentary, engagement, and participation. The coverage …

Purpose Applying social learning theory and the source credibility model, this study aims to
investigate the impacts of perceived attractiveness, expertise and trustworthiness of …

Despite the multiple benefits of breastfeeding both for the mother and for the infant, during
the first months there is a progressive decline in the number of mothers who continue …

In view that smart tourism is a neglected research area and privacy concern is a prevalent
issue that deserves spotlight in smart tourism research, this study seeks to explain …

Many online user comments criticize the quality of news coverage. We conducted two
experimental studies to assess the effects of such critical comments on readers' perception …

Breastfeeding has many established benefits for mothers, children, and society at large;
however, the vast majority of infants globally do not meet international breastfeeding …

Background Breastfeeding is a public health priority and lack of breastfeeding support a
contributing factor to the low initiation and continuation rates in the UK. Online social support …

Popularitätshinweise wie Likes und Shares signalisieren grundsätzlich positive
Nutzerreaktionen. Im Kontext politischer Kommunikation sind sie in ihrer aggregierten Form …