Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Digital technologies are essential tools that Service-based firms can integrate into their
business to transform their operations. However, in the emerging countries' perspective …

Social media plays a crucial role in modern healthcare by promoting patient engagement,
facilitating communication among professionals, and serving as a platform for health …

This study investigates the impact of social media on tourists' destination decisions in a less
digitalized economy through the lens of the uses and gratification theory. Data was collected …

Purpose This study analyzes the effect of content marketing on women's happiness through
eudaimonia and hedonism factors and the final result on desires and actions taken …

The concept of brand personality plays a crucial role in brand literature as consumers tend
to anthropomorphize brands by attributing human characteristics to them. The creation of a …

Purpose Assessing anthropomorphic tendency in relation to real estate purchase decisions
and analysing the elements of friendliness, aggressiveness, pleasure and arousal as a link …

To remain sustainable, parks must develop a distinct personality that proactively
differentiates from the competition, attracts visitors and tourism dollars. This research …

This paper delves into the influence of consumers' perceptions of secondhand goods,
encompassing factors such as perceived image, popularity, love, and loyalty on purchasing …

The Indonesian government has developed ten super priority areas to serve as destinations
for domestic and international tourists. Tourism marketing is carried out by applying the …