T Kunkel, R Biscaia - Sport Marketing Quarterly, 2020 - muse.jhu.edu
One of the most valuable assets a sport entity possesses is its brand. However, existing sport branding research has largely examined brands at an individual level and not taken …
X Wu, F Zhang, Y Zhou - Management Science, 2022 - pubsonline.informs.org
When a weak-brand firm and a strong-brand firm source from a common contract manufacturer, the weak-brand firm may advertise this relationship to promote its own …
Athlete brands exist within a network of brand relationships. Thus, considering the joint influences of related brands at different levels (league, team, and athlete) is essential for …
Research summary: Strategic alliances are undertaken to create value through complementarities of resources and capabilities of the partner firms. This paper uses a …
Many questions in economics can be fruitfully analyzed in the framework of matching models. Until recently, empirical work has lagged far behind theory in this area. This review …
University‐based technological opportunities are often exploited through joint corporate and academic entrepreneurship activities such as university–industry research collaborations …
JT Fox - Quantitative Economics, 2018 - Wiley Online Library
I explore the estimation of transferable utility matching games, encompassing many‐to‐ many matching, marriage, and matching with trading networks (trades). Computational …
JT Fox - Quantitative Economics, 2010 - Wiley Online Library
I study a many‐to‐many, two‐sided, transferable utility matching game. Consider data on matches or relationships between agents but not on the choice set of each agent. I …
Extant research lacks insight into the nature, dynamics, and outcomes characterizing brand alliances in higher education. This research aims to bridge this gap by examining …