“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

RM Dangelico, D Vocalelli - Journal of Cleaner production, 2017 - Elsevier
Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers

S Alsmadi - Journal of Promotion Management, 2007 - Taylor & Francis
The purpose of this article is to explore the attitudes of Jordanian consumers regarding both
their current environmental consciousness and their willingness to adopt environmentally …

Exploring the use and impact of LCA-based information in corporate communications

SA Molina-Murillo, TM Smith - The International Journal of Life Cycle …, 2009 - Springer
Background, aim, and scope The effective communication of corporate environmental
messages has a history of mixed results and concerns remain around the quality and …

The Role of e-Commerce in Organic Farming in Latvia

D Vasiliev - Proceedings of Sixth International Congress on …, 2022 - Springer
Competition between organic and convenience farms is acute. Large convenient farms
harness economies of scale and enhanced access to the market through collaboration with …

[图书][B] Buying in: Socially conscious consumption and the architecture of choice

E Roodhouse - 2013 - search.proquest.com
Academics, marketers, and the general public share a growing interest in socially conscious
products that claim to support (or oppose) a variety of causes and issues, from protecting the …

[PDF][PDF] Promoting environmentally conscious food consumption-Re-framing the market of food products to

SAH Buus - Journal of Consumer Marketing - projekter.aau.dk
The concerns for the state of our planet have forced us to consider the impacts we have on
the environment and how we can reduce it. The production and consumption of food are …

Vihreän markkinoinnin tämänhetkiset vaikutukset kuluttajien ostokäyttäytymiseen Suomen ravintola-alalla

A Virtapuro - 2019 - lutpub.lut.fi
Tämän kandidaatin tutkielman tarkoituksena on selvittää vihreän markkinoinnin
tämänhetkiset vaikutukset kuluttajien ostokäyttäytymiseen Suomen ravintola-alalla …

Græn markaðssetning-sem hluti af stefnumörkun íslenskra framleiðslufyrirtækja

I Óskarsson - skemman.is
Vaxandi áhyggjur eru á alþjóðavettvangi vegna ósjálfbærrar nýtingar á náttúruauðlindum.
Fyrirtæki þurfa í auknum mæli að horfast í augu við vandann og innleiða umhverfisvænni …

End-of-life analysis for brick debris: Recovery, strength, life cycle cost and environmental assessment

DÜ Erduran - 2018 - search.proquest.com
There exists a vast stock of masonry buildings in the world, yet, some of them are being
demolished and disposed of; owing to the changes in building bye-laws, redundancies of …

[引用][C] Review evaluation of systematic literature (green marketing) and analysis of definitions, strategy steps and tools in tourism and hospitality industry (green focus)

S RAFIEI NAEINI, A Herfehgar… - Environmental sciences and …, 2023