M Taqi, RP Bagozzi, T Tuğrul… - Journal of Marketing …, 2024 - Taylor & Francis
Research on the positive emotions that consumers develop toward brands is well- established in the marketing literature. Studies on the negative consumer emotions toward …
This paper examines the impact of perceived consistency in marketing communications on customer–brand relationship outcomes. The perception of consistent message and image …
HKT Nguyen, PTK Tran, VT Tran - Journal of Hospitality and Tourism …, 2023 - emerald.com
The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …
Brand Equity erosion due to non-consumer franchise building (non-CFB) sales promotions have been a recurring theme in extant literature. However, the disproportionate increase in …
M Šerić, I Gil-Saura - International Journal of Contemporary …, 2019 - emerald.com
Purpose This paper aims to focus on examining the relationships between hotel brand equity (BE), brand satisfaction (BS) and brand loyalty, considering both behavioral loyalty …
C Asare, M Majeed, NA Cole - Advances in Information Communication …, 2022 - Springer
Multiple channel system has emerged as a strong tool for competitiveness. The purpose of this study is to investigate impact of omnichannel integration quality on brand loyalty and …
S Chatzi, E Peitzika, G Konsolaki - Journal of Relationship …, 2024 - Taylor & Francis
Keeping customers loyal is extremely important in services contexts. The overall purpose of this study is to stress the importance of building brand relationships and enhancing brand …
Brand loyalty is claimed as a MUST ingredient for businesses to ensure their business sustainability. This article joins the long list of brand research by investigating the effect of …
Social media have transformed business commerce and consumer communication, yet organizational leaders lack clear strategies for using social media platforms to their …