Within contemporary discourse around service-dominant logic, phenomenologically
(experientially) determined value has been placed at the center of value discussion …

Co-creation of value and identity is an important topic in consumer research, lying at the
heart of several important marketing concepts and offering a better understanding of a wide …

Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …

The concept of brand community has been used to understand how consumers create value
around brands online. Recently consumer researchers have begun to debate the relevance …

Co‐creation offers firms and their network of actors significant opportunities for innovation,
as each actor offers access to new resources through a process of resource integration …

This study aims to integrate the literature on social media influencers into a framework that
classifies (potential) social media influencers and highlights their features. Previous …

Understanding how consumers experience luxury represents a challenge; despite the rapid
growth of luxury experiences over the past decade, luxury research remains focused on a …

Purpose–This study aims to provide empirically generated insights into a gamification
approach to online customer engagement and behavior (CE and CEB). There is a …

Purpose–The purpose of this paper is to explore the social and cultural aspects of the
context that frames service exchange to better understand how value and experience are …

Word-of-mouth (WOM) marketing—firms' intentional influencing of consumer-to-consumer
communications—is an increasingly important technique. Reviewing and synthesizing …