As the issue of environmental concern and sustainability is becoming crucial for
organizations, it is becoming essential to understand the consumers green marketing …

Consumers' increased knowledge and awareness of environmental issues have not
translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon …

Orienting consumers toward organic eco-friendly beauty products is a societal challenge
that resonates with growing environmental concerns following COP 21, when entrepreneurs …

Increasing interests in the development of green purchase intentions have elevated the
importance of theories that explain the relationships between attitudes and intentions. The …

This study investigates the reasons for consumer resistance towards purchase of eco-
friendly cosmetic products using the innovation resistance theory. Thus we extend the theory …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Based on the Theory of Planned Behavior model, this exploratory study aims to examine
factors fostering millennials' purchasing intentions toward eco-sustainable products in …

The growing adoption of social media has transformed consumption patterns. Mounting
evidence asserts the unnecessary spending as one of the key drivers to influence climate …

Purpose The purpose of this paper is to study the relationships between two distinct value
orientations, that is, the terminal and instrumental. The effects of these value orientations on …

This study examines how customers' perceptions of corporate social responsibility (CSR)
affect their customer citizenship behaviour and the mediated link through customer …